Key Responsibilities:

•   Campaign Strategy & Execution: Develop, implement, and manage paid advertising campaigns across Google, Meta, LinkedIn, and other media platforms to achieve performance goals.

•   Performance Analysis: Monitor, analyze, and report on campaign performance metrics, identifying trends and optimization opportunities to maximize ROI.

•   Budget Management: Allocate and track media spend efficiently across channels while ensuring adherence to client budgets.

•   Audience Targeting: Conduct data-driven research to identify and refine audience segments for precision targeting and improved conversion rates.

•   Creative Collaboration: Work closely with the creative and strategy teams to develop high-performing ad creatives and messaging.

•   Market & Trend Analysis: Stay informed on emerging digital trends, competitor activity, and evolving media landscapes to inform strategy.

  Qualifications and Experience:

•   Bachelor’s degree in Marketing, Communications, Statistics, or a related field.

•   Minimum of 2 years’ experience in media buying, digital marketing, or performance

  analysis.

•   Proficiency in media management tools (e.g., Google Ads, Meta Business Manager,

  LinkedIn Campaign Manager).

•   Strong understanding of analytics platforms such as Google Analytics, Data Studio, or

  similar.

•   Proven track record in managing paid campaigns and achieving ROI targets.

•   Knowledge of programmatic advertising and A/B testing methodologies is an added

  advantage.

Morsan HR Consulting Ltd

Key Attributes:

•   Analytical Thinker: Demonstrates a strong ability to interpret data and translate insights into actionable strategies.

•   Detail-Oriented: Ensures accuracy in reporting, budget tracking, and performance metrics.

•   Strategic Communicator: Clearly articulates findings and recommendations to stakeholders.

•   Results-Driven: Focused on achieving measurable campaign performance outcomes.

•   Innovative: Constantly seeks new opportunities and tools to enhance advertising

  efficiency.

•   Collaborative: Works seamlessly with cross-functional teams to align strategies and

  goals.

•   Adaptable: Comfortable in a fast-paced environment with evolving market demands.

  Application Process:

  If you are passionate about data-driven marketing and ready to make an impact, we want to hear from you! Submit your updated CV detailing your experience and suitability for the role to careers@morsanhr.co.ke

  Please note that only shortlisted candidates will be contacted.