JOB TITLE: HOSPITAL MARKETER

NATURE OF JOB: FULL TIME

INDUSTRY: HEALTHCARE

SALARY: KSHS.50,000

JOB LOCATION: LAVINGTON

DUTIES AND RESPONSIBILITIES

Marketing Strategy Development:

• Design, develop, and implement strategic marketing plans to promote hospital services, specialties, and programs.
• Align marketing strategies with the hospital’s overall mission, vision, and growth objectives.
• Identify new opportunities to expand patient base and enhance service awareness.

Digital Marketing & Online Presence Management:

• Manage hospital digital platforms, including the website, social media accounts, and online advertising campaigns.
• Monitor digital engagement metrics, analyze traffic, and optimize online campaigns to maximize visibility and reach.
• Ensure content is updated, accurate, and aligned with healthcare compliance standards.

Brand Management:

• Maintain and strengthen the hospital’s brand identity across all marketing materials and communications.
• Develop brochures, newsletters, banners, and other promotional materials for both print and digital channels.
• Ensure consistent messaging and visual identity in all internal and external communications.

Market Research & Analysis:

• Conduct market research to understand patient needs, competitors, and industry trends.
• Analyze data to assess the effectiveness of marketing campaigns and identify areas for improvement.
• Provide insights to hospital management to inform service development and patient engagement strategies.

Patient Engagement & Community Outreach:

• Plan and execute community health campaigns, awareness programs, and events to build trust and engagement.
• Collaborate with healthcare professionals to organize workshops, seminars, and health talks.
• Develop patient education materials that communicate the value of hospital services effectively.

Stakeholder Relationship Management:

• Build and maintain strong relationships with patients, healthcare providers, media, and community organizations.
• Act as the hospital’s liaison for marketing collaborations, sponsorships, and partnerships.
• Coordinate with internal departments to ensure cohesive marketing communication across all hospital services.

Reporting & Performance Tracking:

• Monitor and report on marketing campaign performance, ROI, and patient acquisition metrics.
• Prepare regular reports for hospital management with actionable recommendations.
• Continuously evaluate and adjust marketing strategies to meet performance goals.

Compliance & Ethical Marketing:

• Ensure all marketing activities comply with healthcare regulations, ethical guidelines, and patient privacy standards.
• Stay updated on legal requirements affecting healthcare marketing in Kenya.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Marketing, Communications, Public Relations, or a related field
• Minimum of 5 years proven experience in marketing within the healthcare sector
• Strong knowledge of digital marketing tools and platforms
• Excellent written and verbal communication skills
• Exceptional presentation, networking, and interpersonal skills
• Ability to work independently and as part of a team
• Creative thinking and problem-solving abilities