Head of Sales

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GOGO Electric is hiring a Head of Sales responsible for driving bike sales revenue growth, market expansion, and customer experience across Uganda. They will ensure cross-functional collaboration, data-driven decision-making, and the ability to scale operations in a high-growth, target-driven environment.

The role requires one to understand the Ugandan Boda-boda rider, the Ugandan motorcycle industry, a “feet on the ground” approach, spending most of the time in the field and a good understanding of how sales work in this industry. riders.

Key Responsibilities:

Commercial Strategy & P&L Management

Develop and execute an electric motorcycle sales strategy to achieve and exceed monthly, quarterly, and annual revenue targets,

Identify and prioritize new market opportunities and rider segments to expand the company’s footprint.

Monitor and analyze market trends, competitor activity, and rider behavior to refine strategy.

Sales Leadership & Operations

Lead Sales Supervisors and their teams to consistently achieve or exceed monthly motorcycle sales targets.

Establish clear KPIs, performance metrics, and accountability frameworks.

Develop incentive programs, training, and professional development plans for a high-performing sales team.

Oversee operational processes, including lead management, recruitment, training, reporting, and performance monitoring.

Marketing, Branding & Communications Oversight

Oversee the Communications Specialist to design and implement campaigns that drive sales, increase brand awareness and customer engagement, and loyalty.

Ensure all branding, advertising, and promotional activities align with the company’s growth objectives and brand guidelines.

Monitor campaign performance using sales, lead generation, reach and engagement metrics, and adjust strategies to optimize outcomes.

Customer Care & Experience Management

Supervise the Customer Care Manager to maintain exceptional service standards and timely issue resolution.

Implement processes to collect, analyze, and act on rider feedback to improve retention, satisfaction, and loyalty.

Track customer experience metrics, including NPS improvement, complaint resolution within 24 hours, and retention rates.

Leadership, Culture & Team Development

Provide strategic leadership, mentoring, and coaching to the commercial team, including Sales Supervisors, Communications Specialist, and Customer Care Manager.

Define clear roles, responsibilities, and KPIs for all direct reports and ensure accountability.

Foster a culture of integrity, collaboration, inclusion, high performance, and continuous improvement.

Inspire and develop managers and team members to achieve ambitious results while growing their own leadership capabilities.

Strategic Collaboration & Reporting

Collaborate with the CEO and executive team to provide insights on commercial performance, market trends, and growth opportunities.

Align sales, marketing, and customer care activities to ensure cohesive execution of commercial strategies.

Prepare regular performance reports with actionable recommendations for revenue growth, customer experience improvements, and brand enhancement.

Key Performance Indicators

Achieve monthly and annual sales targets for motorcycles.

Expand market presence by tapping into new rider segments within 12 months.

Increase customer satisfaction, measured by NPS improvement and complaint resolution within 24 hours.

Improve brand visibility and engagement, measured through campaign reach and conversion rates.

Develop and retain a high-performing commercial team, achieving 100% KPI compliance across direct reportss.

Qualifications & Experience:

Bachelor’s degree in Business, Marketing, Sales, Engineering, or a related field; MBA preferred.

Minimum 5–8 years of senior leadership experience overseeing sales, marketing, and customer experience functions, preferably in motorcycles, automotive, or BaaS businesses.

Proven track record of achieving sales targets, managing multi-functional teams, and scaling commercial operations.

Strong analytical, strategic thinking, negotiation, and communication skills.

Experience in data-driven decision-making, performance reporting, and operational excellence.

Demonstrated ability to lead in fast-paced, high-growth, target-driven environments.

Competencies:

Strategic thinking and executive decision-making.

Cross-functional leadership and team development.

Market awareness, customer focus, and brand management.

Stakeholder engagement and operational excellence.

Mentoring, coaching, and inspiring high-performing teams.

Direct Reports:

Sales Supervisors

Communications Specialist

Customer Care Manager

Benefits:

Competitive salary

Opportunities for growth and advancement within the company, with a dynamic and supportive work environment

Training and development opportunities

Medical Insurance

GOGO Electric offers a fun, supportive work environment and opportunities for continued professional growth within a fast-growing global enterprise. It is an Equal Opportunity Employer and considers all applicants regardless of race, color, religion, sex, marital status, sexual orientation, national origin, HIV/AIDS, disability, or any other protected characteristic as established by law.

Applications close on Monday 20th October 2025