Brand Executive

JOB PURPOSE:

To support the daily implementation of plans as per agreed brand/marketing strategy in timely manner to achieve set objectives.

MAIN RESPONSIBILITIES:

• Steward the MPL/TEA brand to support brand promise, brand position and achieves overall business goals for the brand
• Conduct extensive market research and analyze studies of consumer behavior and market share relative to competitor products
• Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.
• Works collaboratively with marketing activation to execute packaging designs consistent with the brand
• Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.
• Determines gaps in the market and seeks ways to fill them with the information derived from research
• Supports implementation of all MPL/TEA brand plans.
• Develop, implement and monitor media schedules for brand activities for internal and external media.
• Develop and maintain database for suppliers, agents, vendors, advertiser and readers.
• Support new product launches.
• Implements promotional activities and campaigns. Merchandising management for all ABL and BTL medium.

Generate revenue from partnerships

QUALIFICATIONS & EXPERIENCE:

Academic and Experience:

Academic: University Degree in Marketing or any business related field from an accredited institution

Professional:Diploma in Professional Marketing is an added advantage.

Experience: At least 3 years' experience in brands and communication, preferably in an FMCG company

Core Competencies:

• Functional knowledge MS office i.e. PowerPoint, Word and Spreadsheets.
• Good planning and organizing skills
• Innovative and creative
• Strong communication (oral & written)
• Good interpersonal skills
• Drive for results
• High personal integrity
• Ability and willingness to learn
• Ability to work well with diverse, cross-functional teams
• Possess a high level of independent judgement