Digital marketing Representative

JOB SUMMARY

The Digital marketing Representative will be responsible for developing, implementing and managing online marketing campaigns that promote the company's brand , products or services. The ideal candidate will be tech - savvy creative and results- driven , with a strong understanding of the Ugandan digital landscape and consumer behavior.

KEY RESPOSIBITILTES

1. Develop and execute digital marketing campaigns across social media , emails, SEO and PPC platforms.
2. Manage and grow the company's online presence ( e.g. , Facebook ,TikTok, Instagram, LinkedIn, twitter among others, )
3. Design and manage content calendars and ensure consistent brand messaging.
4. Monitor , analyze and report on key performance metrics ( e.g.. traffic, conversations, engagement , etc. )
5. Perform keyword research and optimize content for search engines.
6. Manage google ads and Meta ads campaigns.
7. Collaborate with sales teams and other departments to align strategies. 
8. Stay updated with digital trends, best practices and competitor activities in Uganda and globally.
9. Create ,edit, and publish engaging content for various digital platforms.
10. Recommend improvements and increase user engagement and campaign effectiveness.